An INTERNSHIP REPORT on Market conceptualizing, Space Selling and Market Research
Name of the Organisation:
TIMES OF INDIA (TIMES GROUP)
Internship guide in the organisation:
I was interning with the “TIMES GROUP” in Lucknow from 10th February to 1st April 2014 . It has been a wonderful experience of the corporate world. Basically, I was associated with the Marketing Department which was “TIMES RESPONSE”,at initial days of my internship I had to call up the clients ,talk to them, and persuading them to advertise in the MEDICAL LISTING column in the NAVBHARAT TIMES. It was a different experience talking to clients who already advertise in the competition papers but still it was a learning experience of pitching to the clients and getting an idea about the local business and how a publication house works. I did get an experience of working for three major sectors i.e. HEALTHCARE, EDUCATIONAL and RETAIL.
RETAIL- In this particular sector, I got involved in doing market scan and understanding the local to local business sectors in the city.
HEALTHCARE- In this particular sector, I got involved in pitching the medical clients for the medical line plus column for NAVBHARAT TIMES.
EDUCATIONAL- In this particular sector I got involved in pitching the coaching clients in different areas , persuading them to advertise in TIMES OF INDIA as well as NAVBHARAT TIMES.
The purpose and the whole agenda of doing this was to get in touch with different segmentation of the market as well as understand the business of the publication house in dealing with each vertical/sector clients. Through this I got the basic idea of how advertisements on newspaper gets placed and at what ad rates the “TIMES GROUP” advertises in the market.
DECLARATION OF THE STUDENT
I Mefha Mathhew D/o Mr. P.J.Mathewkutty, certify that the project report is prepared by my personal efforts and authentic help under the guidance of Eram Qazi Ma’am and TIMES OF INDIA’, where I worked.
Signature of the student:
MEFHA MATTHEW (MJMC 4)
ABOUT TIMES of india
The Times of India (TOI) is an Indian English-language daily newspaper. In 2008, the newspaper reported that with a circulation of over 3.14 million it had been certified by theAudit Bureau of Circulations (India)as theworld’s largest selling English-languagedaily, ranking it as the third largest selling newspaper in any language in the world and the largest selling newspaper outsideJapan.
- Lucknow Times
- Lucknow Times Masala Mix
- Times Life
- Times Ascent
The Times of Indiahas its markets in major cities such as Mumbai, Delhi, Chennai, Kolkata, Bangalore, Hyderabad, Indore, Jaipur, Ahmedabad, Surat, Coimbatore, Madurai, Trichy, Puducherry, Patna, Pune, Calicut, Kochi, Lucknow, Nagpur, Nashik, Panaji, Mysore, Hubli, Mangalore, Bhubaneswar, Visakhapatnam, Chandigarh, Raipur, Ranchi, Guwahati, Trivandrum, Aurangabad, Kolhapur, Bhopal and Varanasi.
Each Sunday TOI publishThe Sunday Times(Sunday TOI).
MISSION & VISION
Empower people into people leaders. Performance facilitating development and growth reflected in lateral and upward movements. A dedicated Capability Building Team that ensures these objectives is met by focusing on Induction, Functional Skill Programs, Young Manager Programs, and Leadership Development Programs.
The three key words on which I need to focus on were MARKET CONCEPTUALIZATION, SPACE SELLING, MEETING CLIENTS & MARKET SCAN in all fields of information. They must have complete and qualitative meaning as not just a need but a right. There must be no compromise.
TIMES OF INDIA has focused on addressing access to formal work along with inclusiveness based on realistic indicators in order to meet these challenges for providing quality news to thousands of people as masses as Quality information are inextricably linked.
TASKs & ACTIVITIES
During my internship at Times of India, I had works upon many tasks given to me in the spot. The tasks were given daily on the basis of meeting clients and persuading them to advertise. The tasks were on meeting clients, understanding the local business, and market research.
On the daily basis I used to meet 10 clients, and persuade them to advertise for the medical listing column in NAVBHARAT TIMES.
DAILY ROUTINE WORKS:
- Meeting the Clients .
- Persuading them to advertise.
- Market conceptualization.
- Listing out the clients.
- Working for heathcare,Retail as well as Educational Sector.
This mentioned work comes under the MARKETING DEPARTMENT of any newspaper organization.
In the analysis we come to know about the effectiveness of the TIMES OF INDIA. Also some of the major challenges this organisation is facing in its functioning of media. The various parameters are taken to check the effectiveness of the organisation.
In parameters like transparency, effectiveness of the organisation, more work needs identification to the members of it which responded positively. This showed that the organisation maintains a good effectiveness in these parameters. Though there is high scope for improvement & effectiveness in it since the members and workers of the organisation needed to be told more about the spreading itself in developing system.
So, the training program designed for the workers are very fresh for the organisation as it helps the workers and freshers very effectively.
As the performance of news network in Times Of India is well designed it needs only to get modified according to the changing times without changing its basic structure. It has increased in area of networking and circulation so that each person tends to know about the real and can knock the door…
My work performance in TIMES OF INDIA was on Market Conceptualizing, Market Research and Space Selling.
Here are some samples of my work attached to it.